Rebranding and packaging. Dlight’s existing packaging was not appealing to its main target audience; the younger generation. It needed to have the element of fun, be cool, light and refreshing and to have bright colours to show its sweet and fruity taste.
You can’t get more cool and more refreshing than ice! I played with the concept of how fruit would look frozen and the result was beautiful shapes and vibrant colours.
Using low polly sharpness to symbolise broken ice creates a crisp feel. This affect with the colours of the fruit, compliments the product inside the bottle.