Branding, packaging for energy services and website. Electrum already had their logo in place the brief was to build on this. They wanted to use energy symbols with illustrations and banners to create an iconic style. elektrum also wanted their perception as a friendly energy supplier to come through.
Round shapes were used for branding to compliment the elektrum logo. Packaging depicts icons of geometric objects with rounded edges and socket ends, representing power and connection.
‘Click’ graphic highlights electronic functions within the photography. It brings a warm and fun element to the campaign. ‘Click’ was created in 5 languages.