Identity rebranding. Latio were looking to build on their existing identity and new guidelines to follow. With 23 successful years in the business, we chose to remain loyal to Latio’s existing foundations.
Using the grid from the original design as a structure, a new typeface was created which is completely unique.
A clean typeface on a background of light interior/exterior photography, always featuring an element of the Latio yellow.
Often with more information and the need to be bolder and clearer, a text box is used in the striking Latio yellow. Size is variable depending on content.